--- title: Ungate Blog | Anna Kocsis description: "Hi, I'm Anna, a passionate SaaS marketer with a penchant for all things Tech and subscription marketing. I'm on a never-ending quest to demystify the art of marketing, even if it means my hypotheses occasionally take a tumble.\n\nProficient in marketing automation, demand generation campaigns, and I get a kick out of optimizing conversion rates and fine-tuning funnels. If you're equally enthusiastic about B2B marketing in general, we're a match made in marketing heaven.\n\nBeyond the world of marketing, you'll find me unwinding with a Diet Coke and the soothing art of knitting." image: https://ungate.co/hubfs/learn.ungate.coblog.jpg --- [Skip to content](https://ungate.co/blog/author/anna-kocsis#main-content) [![ungate logo](https://ungate.co/hs-fs/hubfs/Ungate%20logo%20strip%20v2.png?width=1000&height=400&name=Ungate%20logo%20strip%20v2.png "ungate logo")](https://ungate.co/) - [Blog](https://ungate.co/blog) - [Newsletter](https://ungate.co/subscribe) - [Collaboration](https://ungate.co/collaborate) - [Blog](https://ungate.co/blog) - [Newsletter](https://ungate.co/subscribe) - [Collaboration](https://ungate.co/collaborate) ![menu-toggle](https://21645388.fs1.hubspotusercontent-na1.net/hubfs/21645388/menu-toggle.svg) ![menu-close](https://21645388.fs1.hubspotusercontent-na1.net/hubfs/21645388/menu-close.svg) [Subscribe](https://ungate.co/subscribe) ##### BLOG ## B2B marketing resource hub Where passionate marketers share their best-kept secrets to running worthwhile demand and lead gen activities. Let's shake up B2B marketing! [know more](https://www.hubspot.com/) - [HOME](https://www.hubspot.com/)> - BLOGS ![branded group of happy funky young people group](https://ungate.co/hubfs/branded%20group%20of%20happy%20funky%20young%20people%20group.png) ## What's new? Check out the latest blog articles with ungated resources, templates, guides, and more. [![12 Days of B2B Marketing - Coming Soon](https://ungate.co/hubfs/Blog%20and%20page%20cover%20iamges%20(2).png)](https://ungate.co/blog/b2b-marketing-advent-calendar-guide) [B2B marketing](https://ungate.co/blog/tag/b2b-marketing) [Guide](https://ungate.co/blog/tag/guide) ###### [12 Days of B2B Marketing - Coming Soon](https://ungate.co/blog/b2b-marketing-advent-calendar-guide) By [Anna Kocsis](https://ungate.co/blog/author/anna-kocsis) 22 December, 2024 Find out the exact steps I took to create my first-ever digital advent calendar and how you can do... [Check it out](https://ungate.co/blog/b2b-marketing-advent-calendar-guide) [![3+ indispensable AI tools for small but mighty (marketing) teams](https://ungate.co/hubfs/Blog%20and%20page%20cover%20iamges%20(9).png)](https://ungate.co/blog/indispensable-ai-tools) [B2B marketing](https://ungate.co/blog/tag/b2b-marketing) [Tools & Templates](https://ungate.co/blog/tag/tools-templates) ###### [3+ indispensable AI tools for small but mighty (marketing) teams](https://ungate.co/blog/indispensable-ai-tools) By [Anna Kocsis](https://ungate.co/blog/author/anna-kocsis) 29 July, 2024 Embarrassing or not, I couldn’t do my job without AI anymore. Once you get used to it, it’s hard to... [Check it out](https://ungate.co/blog/indispensable-ai-tools) [![An unsolicited guide to no-cringe cross-sell — from a marketer ](https://ungate.co/hubfs/Blog%20and%20page%20cover%20iamges%20(8).png)](https://ungate.co/blog/b2b-cross-sell-guide) [B2B marketing](https://ungate.co/blog/tag/b2b-marketing) [SaaS marketing](https://ungate.co/blog/tag/saas-marketing) ###### [An unsolicited guide to no-cringe cross-sell — from a marketer ](https://ungate.co/blog/b2b-cross-sell-guide) By [Anna Kocsis](https://ungate.co/blog/author/anna-kocsis) 28 May, 2024 Let me reenact a conversation I had with our dedicated Customer Success Manager at a very... [Check it out](https://ungate.co/blog/b2b-cross-sell-guide) [![B2B recaps demystified: A beginner’s guide to year-end ‘Wrapped’ campaigns](https://ungate.co/hubfs/Blog%20and%20page%20cover%20B2B%20wrapped%20campaigns.png)](https://ungate.co/blog/b2b-recaps-demystified) [B2B marketing](https://ungate.co/blog/tag/b2b-marketing) [SaaS marketing](https://ungate.co/blog/tag/saas-marketing) ###### [B2B recaps demystified: A beginner’s guide to year-end ‘Wrapped’ campaigns](https://ungate.co/blog/b2b-recaps-demystified) By [Anna Kocsis](https://ungate.co/blog/author/anna-kocsis) 14 January, 2024 In 2024, I may have gone overboard with takeout and clocked 41 Amazon purchases. On the bright... [Check it out](https://ungate.co/blog/b2b-recaps-demystified) [![From idea to inbox: How I launched Ungate in 5 days](https://ungate.co/hubfs/Blog%20and%20page%20cover%20iamges%20(5).png)](https://ungate.co/blog/how-i-launched-ungate-in-5-days) [B2B marketing](https://ungate.co/blog/tag/b2b-marketing) ###### [From idea to inbox: How I launched Ungate in 5 days](https://ungate.co/blog/how-i-launched-ungate-in-5-days) By [Anna Kocsis](https://ungate.co/blog/author/anna-kocsis) 26 November, 2023 I delved into the genesis of 🦄 Ungate before. The brand concept arguably took the longest to form... [Check it out](https://ungate.co/blog/how-i-launched-ungate-in-5-days) [![From customers to advocates: B2B review campaigns that work](https://ungate.co/hubfs/Blog%20-%20B2B%20review%20campaign.png)](https://ungate.co/blog/review-campaigns-that-work) [B2B marketing](https://ungate.co/blog/tag/b2b-marketing) [SaaS marketing](https://ungate.co/blog/tag/saas-marketing) ###### [From customers to advocates: B2B review campaigns that work](https://ungate.co/blog/review-campaigns-that-work) By [Anna Kocsis](https://ungate.co/blog/author/anna-kocsis) 30 October, 2023 You know that moment when you're considering a new piece of software, and you decide to turn... [Check it out](https://ungate.co/blog/review-campaigns-that-work) [![Unleashing the Unicorn: The story behind Ungate](https://ungate.co/hubfs/Blog%20and%20page%20cover%20iamges%20(1).png)](https://ungate.co/blog/the-story) [B2B marketing](https://ungate.co/blog/tag/b2b-marketing) ###### [Unleashing the Unicorn: The story behind Ungate](https://ungate.co/blog/the-story) By [Anna Kocsis](https://ungate.co/blog/author/anna-kocsis) 20 October, 2023 In a world where the B2B marketing landscape often felt uninspiring and predictable, I found myself... [Check it out](https://ungate.co/blog/the-story) ###### Find stuff... Find stuff... ###### Topics - [B2B marketing](https://ungate.co/blog/tag/b2b-marketing) - [SaaS marketing](https://ungate.co/blog/tag/saas-marketing) - [Guide](https://ungate.co/blog/tag/guide) - [Tools & Templates](https://ungate.co/blog/tag/tools-templates) ###### Popular Post - [B2B recaps demystified: A beginner’s guide to year-end ‘Wrapped’ campaigns](https://ungate.co/blog/b2b-recaps-demystified) - [From customers to advocates: B2B review campaigns that work](https://ungate.co/blog/review-campaigns-that-work) - [12 Days of B2B Marketing - Coming Soon](https://ungate.co/blog/b2b-marketing-advent-calendar-guide) - [3+ indispensable AI tools for small but mighty (marketing) teams](https://ungate.co/blog/indispensable-ai-tools) - [An unsolicited guide to no-cringe cross-sell — from a marketer ](https://ungate.co/blog/b2b-cross-sell-guide) [1](https://ungate.co/blog/author/anna-kocsis/page/1) [![ungate logo](https://ungate.co/hs-fs/hubfs/Untitled%20design%20(4).png?width=150&height=75&name=Untitled%20design%20(4).png)](https://ungate.co) Ungate is a free resource from B2B marketers to B2B marketers. ###### Menu - [Blog](https://ungate.co/blog) - [Newsletter](https://ungate.co/subscribe) - [Collaboration](https://ungate.co/collaborate) # Let's connect [Connect on LinkedIn](https://www.linkedin.com/in/anna-kocsis-571918120/) [Buy Anna a coffee](https://ko-fi.com/ungate) hello@ungate.co [Privacy Policy |](https://ungate.co/legal) [Terms & Condition](https://ungate.co/legal)