3+ indispensable AI tools for small but mighty (marketing) teams
Embarrassing or not, I couldn’t do my job without AI anymore. Once you get used to it, it’s hard to...
Topic
B2B marketing
An unsolicited guide to no-cringe cross-sell — from a marketer
Let me reenact a conversation I had with our dedicated Customer Success Manager at a very...
B2B recaps demystified: A beginner’s guide to year-end ‘Wrapped’ campaigns
In 2024, I may have gone overboard with takeout and clocked 41 Amazon purchases. On the bright...
From idea to inbox: How I launched Ungate in 5 days
I delved into the genesis of 🦄 Ungate before. The brand concept arguably took the longest to form...
From customers to advocates: B2B review campaigns that work
You know that moment when you're considering a new piece of software, and you decide to turn...
Unleashing the Unicorn: The story behind Ungate
In a world where the B2B marketing landscape often felt uninspiring and predictable, I found myself...